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- What is the strategic vision for your organisation / service?
- How does this relate to digital preservation?
- Does it give you a steer for where you want to be in x years for DP?
- What are you trying to achieve with digital preservation?
- Access to digital assets?
- Certification? Trusted repository?
- Meeting legal requirements for retention?
- Be realistic and don't promise something that is not achievable - "We will provide access to all our digital assets forever"