A stakeholder analysis requires you to identify anyone involved in the work you plan to undertake, or anyone it will have an impact on. You may not need to include all of your analysis in the business case but it is important to have worked through the details.
- What is a stakeholder?
1. Identify who your stakeholders are
- See the resources section below for help in defining your list of stakeholders
- Also in the resources section below there are links to stakeholder analysis for digital preservation case studies
2. Identify project champions and your key sponsor
- These are people who will support your business case. It is important you have discussed the rationale and implementation details with them.
3. Identify key detractors
- These are the people who may not support your business case. You will need to understand and address their concerns.
4. Identify the users of your digital assets, and their requirements
5. Identify other people in your organisation who will contribute to the implementation
- E.g. metadata staff, IT staff
6. Identify the interests / stakes for all your stakeholders
7. Map level of interest against level of influence
- This will help you to understand the level and type of communication necessary for each group
8. Depending on the complexity of what you are trying to do, you may want to create a plan for engagement and communications with your stakeholders.
It is unlikely that you will need to include your stakeholder analysis within your business case, but check whether your organisation has specific requirements for this. You may want to include a list of stakeholders to illustrate you have considered the stakeholder requirements and impact.