External context

It is essential that a business case addresses the broader context in which it is set. An analysis of the external environment will help identify and clarify the external factors influencing and driving the business case. It is also important to identify how the business case aligns with the organisational strategy and it's implications for the collection and internal stucture, processes and culture within the organisation.

Process

1. Analyse the broader environment
   1. Political, Eonomic, Social, Technological (PEST) Analysis
2. Identify and proritise the main drivers for your business case

Content

External drivers/Wider landscape:

• Digital society
• Economic climate, ROI.
• Changing user expectations
• Mandates/legal
• Compliance with funder policies
• Ethical
• Trust: importance of DP to institutional reputation e.g. for transparency of research results, longer term availability of collections
• Increase in digital deposits (measurable), legal mandates,
• Role/Mission: What do we do? What are we here to do? How does DP fit in?
• Competitive parity: how do we compare?