Executive summary

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Revision as of 13:42, 12 August 2013 by PWheatley (talk | contribs)
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The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.

  • It may be easier to write the Executive summary after completing the rest of the business case
  • Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these example pitches from SPRUCE.