Difference between revisions of "Executive summary"

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m (PWheatley moved page Exec Summary to Executive summary)
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Revision as of 14:02, 5 August 2013

The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.

  • We need to consider how we can utilise the Elevator Pitch work here