Executive summary: Difference between revisions
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The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case. | The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case. | ||
*We need to consider how we can utilise the Elevator Pitch work here |
Revision as of 16:53, 31 July 2013
The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.
- We need to consider how we can utilise the Elevator Pitch work here