Difference between revisions of "Executive summary"

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The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.
The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.
*It may be easier to write the Executive summary after completing the rest of the business case
*It may be easier to write the Executive summary after completing the rest of the business case
*Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these [http://wiki.opf-labs.org/display/SPR/Collated+business+plan+results+from+SPRUCE#CollatedbusinessplanresultsfromSPRUCE-ElevatorPitch example pitches from SPRUCE].
*Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these [http://wiki.opf-labs.org/display/SPR/Collated+business+plan+results+from+SPRUCE#CollatedbusinessplanresultsfromSPRUCE-ElevatorPitch example pitches from SPRUCE].

Revision as of 13:47, 12 August 2013

Email closed.png

The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.

  • It may be easier to write the Executive summary after completing the rest of the business case
  • Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these example pitches from SPRUCE.