Executive summary: Difference between revisions
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The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case. | The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case. | ||
*It may be easier to write the Executive summary after completing the rest of the business case | |||
* | *Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these [http://wiki.opf-labs.org/display/SPR/Collated+business+plan+results+from+SPRUCE#CollatedbusinessplanresultsfromSPRUCE-ElevatorPitch example pitches from SPRUCE]. | ||
Revision as of 13:42, 12 August 2013
The executive summary should provide a snapshop of the key features of the business case, but most importantly it should present a short and compelling argument for the business case, addressing briefly the What?, Why?, and How? of the business case.
- It may be easier to write the Executive summary after completing the rest of the business case
- Conducting an Elevator pitch might help you to identify the the main messages you want to convey. See these example pitches from SPRUCE.