1. Scenario fit - some of this comes from the "WHO" or "DESCRIBE WHAT YOU WANT TO DO"
- You should already understand who this is for, ie who benefits, and their requirements
- This will determine the kinds of benefits that will be relevant
2. Gather relevant institutional documents, such as:
- Institutional strategic plan - mission statements, strategic objectives (e.g. research/teaching)
- Departmental service plan and performance indicators
- Other departmental policies (e.g. records management policy, procurement policy, etc.)
Check how old they are and see if they are relevant - this about the principles they embody, not just the specifics.
- aim: linking low-level objectives with high-level returns (eg preserve this CD, vs make someone's life better)
- your aim over time may be to influence the update of those documents to include digital preservation
Ask whether you think DP is timely?
- This is about need (which should come from the WHO) and readiness (which should be institutional readiness)
3. Understand your audiences
- Different benefits will appeal to different decision makers
- Different people will talk different languages
- Different departments will have different objectives that you need to align with
What are the operational priorities? How do your objectives align with current areas of activity? (for example research data, lecture capture)
- find an opportunity to present them in terms your organization will understand.
4. Carry out an environment scan such as:
- Case studies of success and failure
- Benchmark against comparators
- Identify significant legislation / regulation
Check whether these are helpful.
5. Work from a list of example benefits
- framework (things you might want to think about)
- KRDS vs Tanner's Balanced Value Impact Model
- who benefits (individual or organisation)
- timescales (short-term / long-term, as per KRDS)
- example benefits
- two ways of approaching the same lists of examples: by scenario, or by type
- by scenario (to allow people to identify what people talk about in similar contexts)
- Research data: KRDS
- Others (e.g. archives): synthesis from mashup results???
- by type (to allow people to identify benefits that align with their stakeholder's areas of concern)
- as per NG's benefits funnel?
- and/or: finance (generating income, making savings, ROI), green issues, organisational benefits (efficiency, compliance, reputation, etc.), users (access, reuse, funding opportunities, outreach)
[Neil Beagrie's Keeping Research Data Safe Benefits Framework| http://www.beagrie.com/KRDS_BenefitsFramework_Guidev3_July%202011.pdf]
[Neil Beagrie's Keeping Research Data Safe benefits toolkit - introduction| http://www.beagrie.com/KRDS_Factsheet_0711.pdf]
[Blue Ribbon Task Force| http://brtf.sdsc.edu/]
[APARSEN survey of Digital Preservation thinking in European Research Libraries| http://www.alliancepermanentaccess.org/wp-content/uploads/downloads/2013/03/APARSEN-REP-D36_1-01-1_0.pdf] see chapter 3
[ESpida Framework - balanced scorecard on digital preservation| http://www.gla.ac.uk/services/library/espida/]
Measuring the Impact of Digital Resources, Tanner http://www.kdcs.kcl.ac.uk/fileadmin/documents/pubs/BalancedValueImpactModel_SimonTanner_October2012.pdf
McKinsey Article on the value of data: 'The need for growth and competitiveness will force companies to build strong digital capabilities. Viewing them as assets rather than additional areas of spending requires a new set of management and financial lenses. Embracing them is a major shift—but one worth making for companies striving to master a still-evolving landscape.' 
Benefits Funnel, Grindley http://www.slideshare.net/neilgrindley/digital-preservation-costs-versus-benepasig-dublin-oct-2012-dp-costs-final2 (slide 10)
The benefits section of the business case should ...